1400% RoI within a month after leaving a horizontal marketing platform
Sixty days of onboarding and missing ecommerce features on a horizontal platform held the brand back. On Contlo it was live in days with dynamic product feeds, discounts and RFM segments.
Problem statement
The brand chose a prominent horizontal marketing platform to solve retention and customer communication, then waited nearly 60 days to get started.
Segment population was slow and inaccurate, and emails and SMS could not include dynamic product feeds or discount blocks.
RFM segmentation, essential for apparel retention, was not available.
What changed
- 01
Live in days, not months
Shopify connected in one click and historical data synced the same day, cutting time to value twenty‑fold.
- 02
Ecommerce‑native messaging
Dynamic product feeds, unique discount codes and size‑aware recommendations went straight into email and SMS templates.
- 03
RFM segments out of the box
Recency, frequency and monetary segments refreshed automatically and powered win‑back and VIP journeys.
Get the full case study
The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.
- Journey and automation maps
- Segment and RFM definitions
- Channel mix and send cadence
- Migration plan from your current stack
Other brands, other channels, same platform
Boult Audio doubles its audience in 90 days with Contlo Forms
250x RoI with 56% of total revenue generated by Contlo, despite long repeat cycles
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