250x RoI with 56% of total revenue generated by Contlo, despite long repeat cycles
High cart and product‑page abandonment plus unread recovery emails were leaking revenue. Moving from Klaviyo to omnichannel journeys on Contlo turned retention into the brand's biggest channel.
Problem statement
A high abandonment rate on cart and product pages meant steady revenue leakage. Email alone could not recover it because most recovery emails went unread.
Month‑on‑month RoI on Klaviyo was declining while its pricing kept rising.
The brand wanted to drive top‑line sales through a stronger retention strategy and get a holistic view of customer preferences across channels, with hyper‑personalization on Email, WhatsApp, web push and SMS.
What changed
- 01
WhatsApp as the recovery channel
Abandoned cart and browse flows moved to WhatsApp with product cards and one‑tap checkout. That channel alone returned 100x its cost.
- 02
Unified profiles across four channels
Email, WhatsApp, web push and SMS activity merged into one profile, so each message knew what the previous one had already said.
- 03
Retention as the growth engine
Repeat customers grew 90% and more than half of revenue now comes through Contlo journeys and campaigns.
Get the full case study
The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.
- Journey and automation maps
- Segment and RFM definitions
- Channel mix and send cadence
- Migration plan from your current stack
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