General SEO

Search Engine Optmization is one of the most common marketing strategy wherein you are optimising the content anf structure of your website to help people searching relevant queries in search engine to discover your website

Pros

- can give you sustainable source of traffic over a very long period of time

- generally the lowest hanging fruit in terms of ROI

- SEO can help you get competitive differentiation

- you wouldn't have to spend money on paid marketing

- SEO helps you connect to customers who have high intent as they are searching those exact keywords you have optimized for

Cons

- has become extremely difficult over a period of time as everyone is trying to do it some form or other

- in some categories it can be extremely difficult to outrank larger brands

- search engines off late have been giving too much weightage on paid results thus pushing out organic results below in the SERP

- Search engines are known for changing their algorithms from time to time, thus all your SEO efforts in rare cases can vanish or go down significantly

Other Marketing Strategies

Email Marketing

Email marketing is one of the most common and widely used marketing strategy for eCommerce stores. Customers who make purchase on stores don't mind getting contacted from a known brand for their upcoming offers, discounts and new product launches.

Another reason email marketing works so well is that it can be automated to large extent. There are specific tools like Klaviyo or Omnisend which allow you to create sequence of emails and campaigns to generate sales on auto pilot mode.

SEM or PPC

In Search Engine Marketing or Paid Per Click marketing, you run paid ads on search engines or other channels with a set budget and pay per click of customer

SMS Marketing

Using sms as a channel to either send one time blast to your subscribers or having a two way conversation in sms enabled by more advanced sms marketing tools. Sms has one of the highest ROI and conversion rates

Meme Marketing

Creating funny memes which can go viral in your niche communities

Programmatic SEO

Programmatically creating relevant pages using code to target long tail keywords in your category

General SEO

Search Engine Optmization is one of the most common marketing strategy wherein you are optimising the content anf structure of your website to help people searching relevant queries in search engine to discover your website

Influncer Marketing

Using social media influencers to promote your eCommerce Products

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