Fullfillment is the entire lifecycle of receipt, processing , packaging and shipping of an online order
AOV is ecommerce metric which denotes the average amount a user spends per order over a period of time. It is calculated by : 1. adding all the revenue in a particular time period 2. dividing that revenue by number of orders AOV is important for the profitability of ecommerce stores and idea is to keep pushing average order values to higher and higher values High AOV allow you to cover your customer acquisition cost and even outspend your competitors to acquire new customers and grow your business faster
Dropshipping is a type of eCommerce arrangement where the goods are directly shipped from the manufacturer to the retailer or customer. This retail fulfillment method deals in direct delivery of goods without having to store or stock them.
Merchant account provider is an online account service provider that lets ecommerce businesses accept debit and credit payments, and temporarily holds the money until it’s transferred to the business’s bank account.
An SKU is a way to identify a product or service uniquely in your inventory via an alphanumeric unique code
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