Back to Glossary

Customer Data Platform or CDP

Customer's data platform is a software which allows you to get a 360 degree view of the customer. It aggregates, visualizes and actions all the signals or the events associated with a customer. It integrates with all your existing systems such as marketing automation, customer support and online purchase behaviour etc. CDPs have become critical in today's digital world where the customer purchase journey is non linear.

Related ECommerce Terms

Your Partners in eCommerce Journey

Join 100s of brands who are accelerating their growth using Contlo's eCommerce Marketing Platform

Get in touch with one of our experts and
take a personal tour of Contlo

Get A Demo