Customer's data platform is a software which allows you to get a 360 degree view of the customer. It aggregates, visualizes and actions all the signals or the events associated with a customer. It integrates with all your existing systems such as marketing automation, customer support and online purchase behaviour etc. CDPs have become critical in today's digital world where the customer purchase journey is non linear.
AOV is ecommerce metric which denotes the average amount a user spends per order over a period of time. It is calculated by : 1. adding all the revenue in a particular time period 2. dividing that revenue by number of orders AOV is important for the profitability of ecommerce stores and idea is to keep pushing average order values to higher and higher values High AOV allow you to cover your customer acquisition cost and even outspend your competitors to acquire new customers and grow your business faster
PCI Compliance or Payment Card Industry Compliance is a set of technical requirements and protocols which must be followed if your website or online store is storing, processing or transmitting customer's credit card information
Chargeback is reversal of credit card transaction which was completed initially. This happens when customer disputes the transaction and bank refunds the amount to customer
In ecommerce abandonment is the state in which the customer comes to the website but doesn't make the purchase
It is number of unique clicks to the number of unique opens. Click to open rate is measure of how well the email was designed and it's efficacy.
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