It is number of unique clicks to the number of unique opens. Click to open rate is measure of how well the email was designed and it's efficacy.
Affiliate marketing is a marketing strategy for ecommerce websites where they partner up with online publishers or bloggers so that they endorse the ecommerce brand in return of some commission arranement if the sale is made
Merchant account provider is an online account service provider that lets ecommerce businesses accept debit and credit payments, and temporarily holds the money until it’s transferred to the business’s bank account.
AOV is ecommerce metric which denotes the average amount a user spends per order over a period of time. It is calculated by : 1. adding all the revenue in a particular time period 2. dividing that revenue by number of orders AOV is important for the profitability of ecommerce stores and idea is to keep pushing average order values to higher and higher values High AOV allow you to cover your customer acquisition cost and even outspend your competitors to acquire new customers and grow your business faster
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