Chargeback is reversal of credit card transaction which was completed initially. This happens when customer disputes the transaction and bank refunds the amount to customer
An SKU is a way to identify a product or service uniquely in your inventory via an alphanumeric unique code
Affiliate marketing is a marketing strategy for ecommerce websites where they partner up with online publishers or bloggers so that they endorse the ecommerce brand in return of some commission arranement if the sale is made
Dropshipping is a type of eCommerce arrangement where the goods are directly shipped from the manufacturer to the retailer or customer. This retail fulfillment method deals in direct delivery of goods without having to store or stock them.
Customer's data platform is a software which allows you to get a 360 degree view of the customer. It aggregates, visualizes and actions all the signals or the events associated with a customer. It integrates with all your existing systems such as marketing automation, customer support and online purchase behaviour etc. CDPs have become critical in today's digital world where the customer purchase journey is non linear.
PCI Compliance or Payment Card Industry Compliance is a set of technical requirements and protocols which must be followed if your website or online store is storing, processing or transmitting customer's credit card information
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