Affiliate marketing is a marketing strategy for ecommerce websites where they partner up with online publishers or bloggers so that they endorse the ecommerce brand in return of some commission arranement if the sale is made
Dropshipping is a type of eCommerce arrangement where the goods are directly shipped from the manufacturer to the retailer or customer. This retail fulfillment method deals in direct delivery of goods without having to store or stock them.
Merchant account provider is an online account service provider that lets ecommerce businesses accept debit and credit payments, and temporarily holds the money until it’s transferred to the business’s bank account.
Customer's data platform is a software which allows you to get a 360 degree view of the customer. It aggregates, visualizes and actions all the signals or the events associated with a customer. It integrates with all your existing systems such as marketing automation, customer support and online purchase behaviour etc. CDPs have become critical in today's digital world where the customer purchase journey is non linear.
It is number of unique clicks to the number of unique opens. Click to open rate is measure of how well the email was designed and it's efficacy.
An SKU is a way to identify a product or service uniquely in your inventory via an alphanumeric unique code
Join 100s of brands who are accelerating their growth using Contlo's eCommerce Marketing Platform
Get in touch with one of our experts and
take a personal tour of Contlo