In ecommerce abandonment is the state in which the customer comes to the website but doesn't make the purchase
Buy to detail rate is the ratio of number of users who purchased the product divided by total number of views the product page got
Merchant account provider is an online account service provider that lets ecommerce businesses accept debit and credit payments, and temporarily holds the money until it’s transferred to the business’s bank account.
In Partial Shipment you send an item of the customer order instead of sending all the items in the order together. So multiple shipments are required in partial shipment to fullfill a customer's order
Fullfillment is the entire lifecycle of receipt, processing , packaging and shipping of an online order
Customer's data platform is a software which allows you to get a 360 degree view of the customer. It aggregates, visualizes and actions all the signals or the events associated with a customer. It integrates with all your existing systems such as marketing automation, customer support and online purchase behaviour etc. CDPs have become critical in today's digital world where the customer purchase journey is non linear.
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