Rise of Direct To Consumer Brands or D2C

Future of Brands in 21st Century are Based On Direct Relationships with Customers

Why Direct To Consumer Brands Are Rising

Direct to consumer means simply brands are selling directly to the customer without having any entity like wholesalers, middlemen retailers in between

Rise Of Social Media Leading To Brand Discovery

Democratization of Ecommerce Technology

Low Margins in Conventional Retail Model

Rise of Online Commerce

People are going less and less to stores for shopping and as people spend more of their wallet share on online shopping , it gives rise to very interesting opportunities for new age brands

So conventional brands and their entire supply chains are crumbling. They are struggling to adapt to a new world order where primary customer engagement happens on social media

Digitally Native Brands

New age modern brands are built keeping in mind this new world. They are digitally native.

Companies like Bonobos, Warby Parker, Harry's, Away - They are digitally native brands which have mastered the art of customer engagement and ecommerce

Control Over Customer Exepriences

Also modern brands like to keep control over their end customer experience such as merchandising and messaging

They couldn't do so in case of conventional retail.

But now they can. They define even minute details like email being sent to customer to how the selection of product is displayed.

Examples of Direct To Consumer Brands

MVMT

Watches

Brilliant Earth

Diamonds

Bombas

Fashion

Beltology

Fashion Accessories

Brooklinen

Home Accessories and Linen

Away

Travel

Bonobos

Fashion

American Giant

Apparel and Fashion

Warby Parker

Eyewear

Soko Glam

Beauty

Allbirds

Fashion and Footwear

Lenskart

Eyewear

Steve Madden

Fashion

ThirdLove

Fashion

Chubbies

Fashion

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