What is Affiliate Marketing

Ultimate Guide to Affiliate Marketing in 2021

What is Affiliate Marketing

Affiliate marketing is the process through which you promote some

other companies's products and services in order to drive a sale.

And every time a sale is made the affiliate ( or the person whose is

promoting the products or services ) earns a commission

Low Investment Business Opportunity

“Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“

– Russell Brunson, Co-Founder of ClickFunnels

Affiliate marketing is a great way to earn passive income

Affiliate marketing is a great way to make money if you don't have a product of your own and even if you have your own product it can be great way to augment your income

With affiliate Marketing you can make money at anytime from anywhere and this is the reason why so many people are attracted towards this model

According to the statistics some 80% of brands use affiliate marketing to drive sales

Amazon has one of the most successful affiliate program which pays 1 to 2% of the price of product for affiliates if they drive the sale

In affiliate marketing you can start by searching for a product that you believe has value and align  with your brand, then you can start promoting it to your audience and earn money or profit when every time a sales is made.

Affiliate programs are often tracked via affiliate links.

Affiliate Marketing Is Ultimate Win-Win Situation

“Affiliate marketing is an excellent opportunity if you truly believe in the value of the product you’re selling. Because many times, you can make money off of something you would probably recommend anyway.”

– Neil Patel, Founder of Neil Patel Digital

3 Parties in Affiliate Marketing Model

In affiliate marketing there are three different entities of parties involved : The seller,  the affiliate and the consumer


Seller is somebody  who wants to market his product or service.

product Can Be Anything such as a physical object or a service

Seller can be anybody from some micro entrepreneur to a large business


Affiliate who is also known as a publisher is the entity who has some captive audience and promotes goods and services of the seller

In simple language an affiliate promotes a product or a service by marketing it it and he makes a Commission which come from the seller when a sale is made

Affiliate generally tend to have nice audiences with specific interests


Consumer is the third entity in the affiliate marketing model

Affiliates share the products with the consumers through social media websites blogs or wherever their captive audience is

When consumer buys the product,  the profit is shared by the seller of the product and the affiliate

Seller can disclose to the end consumer that he is not the original seller of the product he can even choose not to disclose in certain cases

3 Models in Affiliate Marketing

There are different models within affiliate marketing : Pay per lead, pay per click & pay per sale

Pay Per Lead

In this model affiliate gets his money either basis the number of Leads he sent to the seller for he gets money when the lead is converted into a paid customer

Pay Per Click

In this model of affiliate marketing affiliate redirects the customer to sellers website And affiliate gets paid pieces the number of clicks he is able to generate

Pay Per Sale

This is one of the most common affiliate marketing model in which the affiliate makes money when the sale is made by the customer and affiliate gets a percentage of the face price of the product one of the example of pay per sale affiliate marketing model is Amazon affiliate

Benefits of Affiliate Marketing

Work from home
one of the biggest advantage of affiliate marketing is that it can happen from anywhere

You will be able to do affiliate Marketing and make money while working from the comfort of your home sweet home

No operational complexities
There are no operation complexity is involved with the consumers such as customer support troubleshooting etc
As the service is provided by the seller

The job of affiliate marketer is to just connect consumer to seller

If there are any complaints with the products or services, consumers can reach out to the seller

Low investment
Affiliate marketing is one of the best small business to start if you don't have any money as it doesn't require any investment such as in inventory etc

Different channels of affiliate marketing



Email list




How to become affiliate marketer

Find products in your niche
Build your audience
Engage with your audience
Send your affiliate products

Find a relevant affiliate program for yourself

From the affiliate network choose an offer which resonates with your target audience

For that particular offer get the unique affiliate link

Share that link across social media block YouTube Instagram etc

Collect Commission when a sale is made by your affiliate link

Top Affiliate Program Marketplaces

Some commonly asked questions about affiliate marketing

How much money can you make as an affiliate marketer
Affiliate income can be anywhere between $5,000 to 400,000 anuually. It can vary drastically depending upon your product niche and your performance

What are some other common affiliate networks
Clickbank. sharesales , amazon affiliates program , ebay partner program

Is affiliate marketing a pyramid scheme
No affiliate marketing is not a pyramid scheme. You get paid every time you drive a sale to a business. It is a Commission based sales role

Tips For Great Affiliate Marketing Strategies

1. Only recommend products which resonate with your target audience

2. Don't put your eggs in one basket and promote products from different merchants and sellers

3, keep focus on your traffic sources and conversion rate video

Affiliate Marketing Needs Commitment

“Affiliate marketing is not a ‘push-button’ solution. It takes focus and commitment, and a certain choreography to make it happen the way you want it to.”

– Pat Flynn, CEO of Flynndustries LLC

Difference Between Affiliate Marketing and Other Types of Marketing

Email Marketing

Email marketing is one of the most common and widely used marketing strategy for eCommerce stores. Customers who make purchase on stores don't mind getting contacted from a known brand for their upcoming offers, discounts and new product launches.

Another reason email marketing works so well is that it can be automated to large extent. There are specific tools like Klaviyo or Omnisend which allow you to create sequence of emails and campaigns to generate sales on auto pilot mode.


In Search Engine Marketing or Paid Per Click marketing, you run paid ads on search engines or other channels with a set budget and pay per click of customer

SMS Marketing

Using sms as a channel to either send one time blast to your subscribers or having a two way conversation in sms enabled by more advanced sms marketing tools. Sms has one of the highest ROI and conversion rates

Meme Marketing

Creating funny memes which can go viral in your niche communities

Programmatic SEO

Programmatically creating relevant pages using code to target long tail keywords in your category

General SEO

Search Engine Optmization is one of the most common marketing strategy wherein you are optimising the content anf structure of your website to help people searching relevant queries in search engine to discover your website

Influncer Marketing

Using social media influencers to promote your eCommerce Products

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